Bern Terry - Vice President, Healthcare
Bern Terry is the Vice President of VGo Sales for Vecna Technolgies. Mr. Terry came to Vecna Technologies with its acquisiton of VGo Communications in 2015. He brings over 30 years of sales and business development experience to our team. During the past 20 years, Bern’s primary focus has been healthcare. Bern began his career in sales and marketing with Superior Brands, a leading manufacturer of packaged consumer goods.
At Superior, he first led export sales in Europe, and later developed sales and new business with key national accounts in the US. Bern was instrumental in expanding worldwide sales from $11 million to over $75 million over 12 years, and the company was acquired by Nestlé/Carnation in 1990. Bern joined Lifeline Systems in 1991. He first directed new business development in the US and Asia, and worked on joint ventures with AT&T and Bell Atlantic (now Verizon). As Regional Manager, Bern generated over 30% yearly growth for six years, working with 1,100 hospitals, and 300 Home HealthCare providers. Later, as Regional Vice President, Bern managed over 50% of Lifeline’s revenues. He joined the company’s management committee, developing sales strategies to transition the company from hardware sales to recurring patient monitoring revenue, and lead quality and customer satisfaction initiatives.
Bern negotiated and managed four competitive acquisitions for Lifeline and developed and launched a new division to serve Senior Living Providers across the US and Canada. He established national partnerships with the American Red Cross and the Visiting Nurses Association of America. He has held advisory board roles with regional chapters of the Assisted Living Foundation of America and the National Association for Home Care. By 2006, Lifeline had grown to over $150 million in yearly sales, and was acquired for $750 million by Philips Electronics of the Netherlands. Bern later joined Extended-Family, a premium private pay home care and support company. As Executive Vice President, Bern raised two rounds of funding, developed marketing and sales strategies, and expanded the business into four states.
He currently serves on the Advisory Council of the Osher Lifelong Learning Institute at the University of Vermont. Bern holds a BA in Economics from Middlebury College.